Hyundai x NSWRL · Partnership · TVC
Peak Performance
For Hyundai and NSWRL, success meant attention.
1.3 million organic social views in under eight weeks. TVC content playing in dealerships statewide.
The case studyWe find the right Teknique. Every time.
A director-led creative and content production company for brands and agencies.
Partnership contentSocial-firstTVCs & promosDocumentaryPhotographyLive streamsPodcastsFan engagement tech & AI
Different objectives.Different audiences.Different formats.The right Teknique
Brands we've worked with
Content that connects
Businesses need to connect with their audiences to grow. Great content is the way.
How we work
Evidence of range. Evidence of method.
Blues to Moos
A State of Origin car partnership and a Scottish Highland cattle breeder have little in common. Different clients, audiences, objectives, challenges and execution. The same determination to find the right Teknique.
Blues
For Hyundai and NSWRL, success meant attention: 1.3 million organic social views in under eight weeks, and TVC content playing in dealerships statewide.
The Hyundai partnership
Moos
For family-owned cattle breeder Blasta Mhor, we travelled from Bowral to the Scottish Highlands and turned a modest corporate explainer into a premium launch suite for one of the world's most unusual markets.
Blasta Mhor, film comingHow our Teknique benefits our clients
Methodto theMadness
01
Opportunity in the objective
A stronger response to the business need.
02
Creative, commercial and production developed together
Ambition supported by a workable execution.
03
A team and model built around the challenge
Resources directed to what the work requires.
04
Senior ownership through delivery
Continuity, and less creative intent lost between stages.
Great people, serious craft, original thinking and being completely all-in from the start are non-negotiable. Almost everything else is open for discussion.
Objective → Opportunity → Teknique → Result
The proof
Surf Life Saving AustraliaGive an F about the FlagsTVC
22 talent, 25 shots, a helicopter and an 11-hour shoot, built around one behaviour message. Ran across digital, social, TV and cinema through the 2023/24 summer.
Sydney SixersPowered by MagentaTVC
A brand film for the Sixers built around the colour the club owns.
CMC Markets x WaratahsTrading PositionsPartnership · Social
A three-part series filmed over three days. More than 500,000 views across CMC's channels and a repeat commission for Series 2.0.
Koala x Rugby 7sSurprise RevampPartnership
A renovation story with heart and humour, using every required appearance to serve one narrative.
Australian EggsPowered by EggsTVC
Two crews, 10 locations, a motion-control studio shoot and 16 campaign versions in the final suite.
Doritos x Lime CordialeSnacks & TracksLive · Social
A live session in a studio, cut for social the same week.
Blasta MhorFrom Bowral to the HighlandsDocumentary · Film coming
Brendan Lasker
Who is?
Teknique is built around Brendan Lasker. Storyteller, director and creative problem-solver whose career has rarely followed the conventional path.
- First internal video producer in the NRL
- Five formative years working for Russell Crowe
- 20 years directing and producing audience-first campaigns and content across wildly different genres, styles and formats
A 2024 ASD diagnosis gave language to traits already visible in the work and in how Teknique operates: hyperfocus, pattern recognition, creative curiosity, and an instinct to see possibility where others see limitations.
Teknique was forged in sport, where tight budgets, limited talent access and audiences demanding authenticity taught us better ways to deliver.
Agency or brand.
Start whereyouneed us
Creative Collaborator
- Join early.
- Find the angle.
- Develop the idea.
- Shape the strategy.
Production Resource
- We build the team.
- Shape the production approach.
- Execute with director-led ownership.
Ongoing Content Partner
- Repeatable content systems.
- Retained creative.
- Production capability.
- A partner that works as an extension of your team.